Founder-led. Product-minded. Built to ship.
Forest Technologies isn't a generic dev shop. It's a technology company that has built and operated its own products — and brings that product instinct to building yours.
Netzah Elad Topaz
Founder · Forest Technologies
Forest grew out of building real products in one of the most demanding arenas there is — e-commerce and Amazon. Multi-tenant platforms, marketplace integrations, email at scale, retention systems, and the data behind them all.
That same instinct now goes into AI: agents, automation, dashboards, and custom systems for companies that want to operate like a software company — wherever they are today.
Principles we don't compromise on
Build what's useful, not what's impressive
Impressive demos are easy. Systems people trust and use every day are the hard, valuable thing — and the only thing worth building.
Earn autonomy, don't assume it
AI should prove itself on real work with humans in the loop before it's trusted to act alone. Safety, auditability, and approval come first.
Ship narrow, then scale
A focused pilot on one real workflow beats a year-long program that delivers nothing until the end. Evidence before scale.
Questions, answered
Who is behind Forest Technologies?
Forest Technologies is founder-led by Netzah Elad Topaz, who has built and operated real products in e-commerce, SaaS, and AI, not just consulted on them. You work directly with people who have shipped and run production systems.
What makes Forest Technologies different from a typical dev agency?
Most agencies build to a spec and hand off. We think like product owners: we'll tell you what not to build, start with a focused pilot to prove value, and stay on as an operating partner instead of disappearing after launch.
Does Forest Technologies build and run its own products?
Yes. Forest operates its own live products, including e-commerce and marketplace tools, and brings that product and operations experience to every client engagement.
Which industries does Forest Technologies know best?
E-commerce and Amazon marketplaces are where Forest started, alongside SaaS platforms and operations-heavy businesses. That background carries into every engagement, from AI automation to custom software.
Where is Forest Technologies based, and what languages does it work in?
Forest Technologies is an Israeli technology company working with clients worldwide, in English and Hebrew.
Can Forest Technologies be a long-term technology partner, not just a one-off vendor?
Yes, that's the model we prefer. We can design, build, and then keep operating, monitoring, and improving the system, staying involved as your technology needs grow.
Let's build the system behind a smarter company.
Tell us what's slow, manual, or scattered. We'll show you what an AI-native version looks like — and what it takes to get there.